Hospitality Design Research

We don’t just design spaces.

We study experiences.

At See.d, we believe exceptional spaces are created through continuous observation, research, and real world experience.

As part of our design process, our interior designer would stay in 5 star hotels across different countries once every 2-3 months and market segments to study how hospitality environments influence comfort, behaviour, emotions, and user experience.

Rather than replicating what we see, we analyse the thinking behind every design decision and translate those principles into residential and commercial projects that better serve our clients.

Every journey becomes another case study.

Hotels & Hospitality Projects We Have Studied

International

  • Banyan Tree Shanghai On The Bund [China, Shanghai]

  • Z Hotel Shanghai [China, Shanghai]

  • Qushuishanwan Suzhou (曲水善湾) [China, Suzhou]

  • Shanghai NEOBRIDGE [China, Shanghai]

  • Shanghai Disney Toy Story Hotel [China, Shanghai]

  • Shanghai Italian Museum Unit [China, Shanghai]

  • Jiangmen Enping 5 Star Hotel [China, Guangdong]

  • Ascott Thonglor Bangkok [Thailand, Bangkok]

  • Tropical Glamping Bali [Indonesia, Bali]

  • Marina Bay Sands [Singapore]

Malaysia

  • Cocoon

  • Sheraton

  • Mercure Miri City Centre

  • JW Marriott Hotel Kuala Lumpur

  • Crockfords Hotel, Resorts World Genting

Our Design Philosophy

Great design is rarely accidental.

It is built from observation, research, testing, and understanding how people truly experience a space.

Every hotel we visit expands our knowledge, helping us create interiors that are not only visually appealing, but also intuitive, comfortable, memorable, and commercially effective.

Disclaimer

The hotels listed above are part of our independent hospitality design research and travel experiences.

See.d is not affiliated with, endorsed by, or partnered with these hotels unless explicitly stated.

All hotel names remain the property of their respective owners. Any references are made solely for educational, observational, and design research purposes.