2023 Halloowish Event

Project Overview

Following the lifting of MCO restrictions, Halloowish was created with the hope of bringing the community back together and reigniting the excitement of celebrating Halloween.

Held at Canaan Square, Kuching, the event combined the growing glamping trend with immersive Halloween storytelling to create a one-of-a-kind destination. More than a themed event, Halloowish offered visitors a unique space to gather, celebrate, and create lasting memories, bringing fresh energy back to the local community.

As See.d's very first signature event project, Halloowish marked the beginning of our journey in creating experience-led events that connect people through thoughtful concepts and immersive environments.

What This Project Demonstrates

Experience-led event creation.
Community activation through creative placemaking.
Destination-focused event planning.
Strategic event branding and storytelling.
End-to-end event concept, design, visualisation, and execution.

Our Approach

Rather than organising a conventional Halloween event, we developed an immersive experience by combining the popular glamping lifestyle with seasonal storytelling.

The event was carefully planned to encourage exploration, photo opportunities, social interaction, and community participation, creating an environment that visitors wanted to experience and share.

Our Contribution

Event 3D Modelling & Render Animation
Event Concept & Branding Development
Visitor Journey & Vendor Booth Planning
Event Marketing Strategy
Event Design & Styling
On-site Event Execution

Challenges Addressed

Reviving public engagement after years of MCO restrictions.
Creating a fresh and memorable Halloween experience for the local community.
Encouraging visitors to spend more time within the event.
Activating a commercial venue through a destination-driven event concept.
Delivering an experience that appealed to families, friends, and social media audiences.