Mufasa X Chinese New Year Pop Up Conceptual Design

Project Overview

The idea began after watching Mufasa: The Lion King in the cinema, just as Chinese New Year was approaching.

It sparked a simple question: What if these two worlds came together?

That curiosity led to an unexpected concept—blending the majestic landscapes and storytelling of Mufasa with the festive colours, traditions, and atmosphere of Chinese New Year. The result was a bold pop-up concept that transformed two seemingly unrelated themes into one immersive and memorable retail experience.

At See.d, we believe the most memorable experiences are often created by connecting unexpected ideas and transforming them into meaningful brand experiences.

What This Project Demonstrates

Creative concept development from unexpected inspirations.
Brand storytelling through spatial design.
Themed retail and pop-up experience planning.
Customer engagement through immersive environments.
Translating seasonal campaigns into memorable physical experiences.

Our Approach

Instead of simply decorating a retail space for Chinese New Year, we explored how two independent stories could coexist within a single customer journey.

Every design decision was developed to create emotional engagement, encourage social sharing, and deliver a fresh seasonal experience while maintaining a strong visual identity.