2024 JCI Embrace Market Backyard Bergaya [KCH SRWK]
Project Overview
Backyard Bergaya is a community-driven lifestyle market organised in collaboration with JCI Padawan to create opportunities for local businesses, entrepreneurs, creatives, and emerging talents. The event was designed as a platform where vendors could showcase their products, connect with the community, and contribute to the growth of the local creative economy.
Beyond supporting local businesses, the event also celebrated fashion, creativity, and youth talent by providing opportunities for aspiring models, performers, and artists to showcase their potential.
What This Project Demonstrates
Experience-led community event creation.
Strategic event planning and execution.
Community activation through creative placemaking.
Vendor and visitor experience planning.
End-to-end event concept, design, and execution.
Supporting local businesses and emerging creative talent.
Our Approach
Rather than organising a conventional market, we envisioned Backyard Bergaya as an experience that combined shopping, entertainment, fashion, and community engagement. Every aspect of the event was carefully planned to encourage interaction between visitors, vendors, and performers while creating an enjoyable destination for families and young audiences.
Working alongside JCI Padawan, See.d contributed not only to the creative concept but also to the planning, visualisation, execution, and overall event experience.
Our Contribution
Event Proposal Development
Event 3D Modelling & Render Animation
Event Concept & Branding Development
Visitor Journey & Vendor Booth Planning
Event Marketing Strategy
Event Design & Styling
Event Planning & On-site Execution
Event Organising Committee (JCI Padawan Collaboration)
Challenges Addressed
Creating business opportunities for local entrepreneurs and small businesses.
Providing a platform for emerging talents to gain exposure and confidence.
Increasing community engagement through a lifestyle-focused event experience.
Designing an event that balanced commercial activities with entertainment and community impact.
Delivering an engaging event that encouraged visitors to support local brands and creative industries.
Impact
As the Organising Chairperson of the event, See.d played a key role in transforming the concept into reality. Beyond designing the event, we worked closely with JCI Padawan to plan, organise, and execute the entire experience.
The event successfully created a platform for local vendors to grow their businesses while encouraging the next generation of creative talent.
Through fashion showcases and live performances, aspiring young models and performers were given the opportunity to step onto the stage, gain confidence, and showcase their abilities to the community.
3D Model Isometric
*
3D Model Isometric *
