2024 Autumn in Borneo: Korea × Sarawak Festival
Project Overview
A conceptual festival that brings together the cultures of Korea and Sarawak in one destination, creating a unique blend of traditions, experiences, and communities.
Inspired by Korea's beautiful autumn season, the festival reimagines the experience in Borneo, offering visitors an immersive cultural journey through music concerts, food festivals, exhibitions, pop-up markets, cultural performances, and interactive activities.
The vision of this project is to create a platform where both countries can connect through culture, tourism, education, and business, encouraging meaningful collaboration and long-term relationships between Korea and Sarawak.
What This Project Demonstrates
Experience-led event creation.
Community activation through cultural experiences.
Destination-focused festival planning.
Strategic event branding and storytelling.
Cross-cultural collaboration through design.
Our Approach
Rather than creating a conventional pop-up event, we envisioned an immersive cultural destination where visitors could experience, learn, and interact with both cultures.
Every space and activity was carefully designed to encourage exploration, cultural exchange, and meaningful connections while supporting future tourism and business opportunities between Korea and Sarawak.
Our Contribution
Event 3D Modelling & Render Animation
Event Concept & Branding Development
Visitor Journey & Vendor Booth Planning
Event Marketing Strategy
Event Design & Styling
Challenges Addressed
Building stronger cultural, tourism, and business connections between Korea and Sarawak.
Creating an authentic and immersive Korean cultural experience in Borneo.
Encouraging visitors to discover and appreciate the languages, traditions, food, music, and arts of both cultures.
Providing opportunities for Korean and Sarawakian vendors, artists, and businesses to collaborate and showcase their work.
Creating a destination that welcomes families, tourists, cultural organisations, and business communities alike.
2D Floor Plan Layout
